Who are your large-format customers?

As a provider of highest-quality printing it’s comforting to know that almost everyone will have a need for a large-format poster, sign or banner at some time. Check out the following list to see if you are getting the most out of your business area.

Retail businesses

These should always be a steady source of sign and banner orders. Retailers replace their sales material on a regular basis and use outdoor displays to announce sales or promotions. They prefer to have one large-format provider for design, production and installation. By offering high-quality products and service you can lock in this business stream.

Corporate customers

Big companies in your locality will also prefer a skilled single provider. Provide them with durable long-term advertising, special event banners and more. They will appreciate your creative input, although you will need to be mindful of their corporate identity and style guidelines.

Trade shows

Conventions and meetings create heavy demand for large-format signage. Customers in this group will use almost every type available: from a simple sign for a 10 x 10-foot booth, to backlit special event signage, floor graphics and more. To win this business you’ll need to focus on quality output, fast turnaround times, last-minute order fulfilment, and knowledge of exhibit systems.

Home office and self-employed professionals

Small business owners who work from home or provide on-site services often use their vehicle as an advertising platform. For example, plumbers, electricians and real estate professionals use their vehicles as moving advertisements. They will be interested in media like vehicle magnets or permanent vinyl vehicle graphics. They will especially appreciate your sign design expertise.

Restaurants and fast food outlets

Eateries focus on bright, eye-catching advertising that'll make passing traffic’s mouth water. Restaurants use a combination of outdoor banners, indoor posters and backlit signs to entice these hungry customers.

Non-profit organisations

Charities and community service providers need high visibility to promote awareness. They frequently use banners and posters but they are sensitive to price. Offering them a discount can help you secure their custom, and the business of other non-profits in your area.

Consumers

Your average person is also an occasional buyer of large-format signs. They could have a birthday party, anniversary, or sporting event. Or perhaps they just want to enlarge a favourite painting for themselves or as a gift. These customers tend to walk in off the street, yet you can increase your profile by advertising in your local media.

Building your business can be as simple as building your profile. With the support of HP you have the solutions and expertise to meet the needs of all the mentioned customer types. Contacting these potential clients, and being open-minded to their needs is a sure-fire way to help your business dream grow.