MELBOURNE, Australia. September 03, 2009 – Hewlett-Packard (HP) today announced a new agreement with consumer retailer Ted’s Cameras to install HP Retail Publishing Solutions exclusively across 22 stores in Australia. The decision was made after a successful pilot in Ted’s Cameras Highpoint and Southland stores in Melbourne.

“One of the key reasons we have chosen to implement HP technology is to move away from traditional chemical based photo production to a ‘greener’ method”, said Jason Robertson, Photofinishing Executive, Ted’s Camera Stores. “HP was able to offer us environmentally friendly technology that will also enhance our customers’ creative experience.”

Ted’s Cameras will implement the HP ML1000, HP PM2000 and HP Photo Centres across all stores, converting from wet to new digital dry inkjet technology, which reduces carbon footprint and uses recyclable consumables.

Ted’s Cameras will implement the HP ML1000, HP PM2000 and HP Photo Centres across all stores, converting from wet to new digital dry inkjet technology, which reduces carbon footprint and uses recyclable consumables.

All stores will offer an instant print and one hour creative photo service.

“This is the second big win for HP in the retail photo publishing space this month. The environmental benefits and creative features of HP’s retail technology have been key factors in driving the positive response we’re getting from the industry,” said Mark Loosschilder, Business Development Manager, Retail Photo Solutions, IPG, HP Australia.

The new HP technology will enable Ted’s Cameras customers to create personalised photo books, calendars, greeting cards and DVD archiving, all of which will be new additions to the line up of products already offered by the retailer.

“We were really impressed with the customer interface that the HP system offers. Our customers will be impressed with the range and choice of products available in one hour production and the ease of use the technology offers,” said Robertson. “The investment with HP opens up future growth opportunities for Ted’s.”

The new HP retail printing solution will offers Ted’s Cameras customers photos with a 200 year fade resistance^, Bluetooth connectivity for easy mobile phone printing and the ability to create and develop up to 16 sizes of photos, photo books, canvas prints, posters, banners, calendars, photo cards and collage photo cards, DVDs, flip books and more.

The HP implementation will begin in October 2009 and is expected to be completed in February 2010.

About HP

HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP is available at http://www.hp.com.au.

^ Best overall image permanence of any consumer 4 x 6-inch prints in the entire history of colour photography," according to Wilhelm Imaging Research, 2007. Details are available at: www.hp.com/go/printpermanence.

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