What is starting as a low rumble will soon become a thunderous roll-out as the year progresses as 2002 heralds the largest consumer product roll-out in HP's history. First to roll out are new printers offering customers leading edge technology capabilities in both the low-end and high-end products.
HP has invested more than $1 Billion (US) to reset the printing and imaging market. The company is committed to driving digital imaging mainstream. This investment lowers the cost structure for the IPG business while offering consumers the largest selection of high quality, easy to use printers. More than 50 new imaging and printing products will be rolled out worldwide between now and early 2003.
HP reinforces its leadership in both the high-end and low-end market segment.
HP's longtime strategy to make personal printing better, easier and more affordable for consumers has enabled the company to lead the printer market for more than 18 years. The investment in reinvention may even spark a digital imaging revolution in traditional photography.
"This has been a three-year investment to make the process of taking, printing and sharing photos easier and more affordable for consumers," said Vyomesh Joshi, executive vice president, HP's Imaging and Printing Group. "This effort included completely redesigning our products and supplies to meet the emerging needs of consumers as digital imaging becomes pervasive."
HP DeskJet 3420
The newly designed products will offer consumers and small to medium business customers more options, great photo quality output and highly reliable printing at a low cost. With features designed to save consumers time and money, give them faster speeds with enhanced print quality, and make it possible to link multiple computers to a single printer — it's clear that HP is determined to remain the undisputed leader in personal printing through a significant investment in innovative technologies developed from the ground up.
"By bringing higher levels of photo-quality printing to the lowest price points in its product line, HP reinforces its leadership not only in the high-end, but in the low-end segment also," said Angele Boyd, group vice president, Image Capture and Output Research at IDC.
Newly designed products will offer consumers and small to medium business customers more options.
IDC predicts that by 2005, more than 15 billion digital images will be printed in the U.S., and over one-third of U.S. households will own digital cameras. A recent InfoTrends study shows that 81 percent of people intending to purchase a digital camera expect to print their digital photos at home.
Consumers can print longer-lasting photos to preserve their favorite memories by using HP's specially developed inks and papers. A new range of inkjet cartridges provides laser-quality black text, brilliant photo quality and color graphics making it simple to print photos right at home with quality that rivals traditional photography.
This significant investment in the company's printing and imaging business demonstrates HP's commitment to continued invention from the ground up. By listening to consumers and bringing to market industry leading technologies, HP will maintain its lead in the personal printing and digital imaging markets. With more than 50 new HP printing and imaging products rolling out this year, consumers can watch for more great things to come.
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