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HP launches Power To Change campaign

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Overview

  1. » HP and the environment
  2. » About HP

PALO ALTO, United States, June 2, 2009 – HP today announced the launch of Power To Change, a campaign that encourages personal computer users around the world to turn off their computers and printers when they don’t need them in support of the environment.


The campaign also encourages users to download a new desktop widget that tracks the cumulative energy savings associated with participants turning off idle PCs when not in use.


Click here to view the full Power To Change news release.
More information about Power To Change and the downloadable widget are available at www.hp.com/powertochange. This link also provides downloadable banners, posters, stickers and ambassador kits with email templates, ads and tip sheets.

Worldwide campaign using social media

Power To Change is launching across all three HP regions – Asia Pacific and Japan; Europe, the Middle East and Africa; and the Americas – and is available in five languages: Chinese, English, Japanese, Portuguese and Spanish.


HP has introduced the Power To Change campaign internally and encourages employees to sign up on www.hp.com/powertochange. HP will be asking business partners to go to the site, sign-up and become an ambassador for the campaign and promoting this to co-workers.
To support the Power To Change message HP will also use a range of social media:
 

HP estimates that if 100,000 users shut down their work computers at the end of each day, energy savings could total more than 2,680 kilowatt-hours(1) and carbon emissions reductions could total more than 3,500 pounds per day.(2) This is the equivalent of eliminating more than 105 cars from the road each day.

HP and the environment

For decades HP has been an environmental leader, driving company stewardship through its HP Eco Solutions program, which spans product design, reuse and recycling as well as energy and resource efficiency. HP influences industry action by setting high environmental standards in its operations and supply chain, by providing practical solutions to make it easier for customers to reduce their climate impact and through its research on sustainability solutions that support a low-carbon economy.

 

Click here to go to the online press kit of HP’s Eco Solutions program, which features new products, services and operations.

About HP

HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

(1) 

The energy savings are estimated based on a benchmark study conducted by Lawrence Berkeley National Laboratories in 2004 and UK Energy Saving Trust in 2007. https://h30470.www3.hp.com/html/faq/faq_WidgetCalculations.html 

(2) 

Equivalency determined by EPA calculations. https://h30470.www3.hp.com/html/faq/faq_WidgetCalculations.html

 

© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Editorial contacts:


Nancy Keith Kelly, HP: nancykeith.kelly@hp.com
Pamela Bonney, HP: pamela.bonney@hp.com