DUBAI, United Arab Emirates, February 8th, 2009 – HP Middle East launched its new special edition notebook in the region today created with world-renowned designer Vivienne Tam positioned to become the ultimate tech accessory for fashionistas around the globe.

The HP Vivienne Tam Special Edition notebook represents the first time a computer company has partnered with a globally renowned designer to create a notebook PC that offers all the style and power needed for a delightful technology experience and was unveiled at New York Fashion Week last September.

HP has partnered with a locally-based fashion designer to be the voice of HP Fashionista products in the Middle East, Aiisha Ramadan, who is renowned for her innovative style and diversity.

“Today, women’s lifestyles are fast paced and stressful as we attempt to juggle business and pleasure, as well as trying to look and feel good. As a professional, I understand the pressure we face to stay up to date on the latest fashion trends including technology to make our life that little bit simpler. The new HP Vivienne Tam Notebook allows women to achieve all of these things,” Aiisha Ramadan, Head Designer and founder, Aiisha by Corset Fashions.

When Beautiful means Business

The top of the notebook is gleaming red and bursting with peony flowers. The peony design is meticulously carried inside the notebook, under the keypad. The notebook also features a complementary embroidered storage sleeve that helps keep the exterior protected while being carried as a clutch.

The peony design features a unique blend of Asian and Western cultures, antiquity and modern style, technology and fashion. It was inspired by Tam’s “China Chic” style, which is recognized from the runways in Milan to the Olympics in Beijing and represents her personal mantra to live well and be beautiful.

 “The HP Vivienne Tam Special Edition notebook is the ultimate convergence of fashion, beautiful design and technology,” said Elena Danici, Consumer Products Manager, PSG, HP Middle East. “Consumers today are driven as much by fashion, taste and design as they are by price, power and function. Our partnership with Vivienne Tam on this special edition will deliver on all fronts.”

The HP Vivienne Tam Special Edition notebook is available now across the Middle East priced at AED 2,799.

About Aiisha

Born in Lebanon in 1983 and residing in Dubai for more than 2 decades, Aiisha's innate sense of style and design were fine-tuned by her years of academia at the American University where she graduated in Fashion Design in 2002. Aiisha's love for everything grand led her to develop her talents as a Stylist on international TV shows, a Haute Couture and evening wear maven, using only the finest imported and sometimes exclusively produced silks in earthy tones to the more run of the mill fabrics left to everyday wear.

Aiisha is a member of several prestigious organizations, such as the Association of Image Consultants International (AICI), and Margit Publications, a sister company of the well known Doneger Group, a leading company in Fashion Trends and Colors Forecasting.

In September 2007, Corset was born, the fashion atelier hosting Aiisha's designs in the UAE. Aiisha designs can be found at select boutiques across the UAE, USA and Canada. For further information, please visit: http://www.aiisha.com