HP Middle East introduces Saudi Arabia "Store in Store" concept
HP Middle East today announced the roll out of the HP ‘Store In Store’ initiative in Riyadh, Jeddah and Khobar. HP Store In Store experience is the first of its kind concept retail store in KSA and was launched recently in the UAE.
In CompuME and Extra in Riyadh, Extra in Khobar and Electro in Jeddah, the HP Store in Store will sell HP’s entire portfolio of consumer offerings – from personal computing to imaging and printing products. In addition, consumers will have an opportunity to view and experience the latest HP technology in the store.
“The new HP Store In Store consists of various digital lifestyle zones, where trained HP experts provide consumers with in-depth information, assistance and education as part of their shopping experience. This new initiative aims to give HP’s customers a more personal shopping experience,” explains Khaled Hejazi, KSA Country Manager, PSG, HP Middle East.
Celebrating the roll out of HP Store in Store initiative in the Kingdom, HP is offering a promotion running from 24th January to 3rd February for all purchases of HP products powered by Intel processors where consumers will have a chance to win diamonds when they purchase from these stores.
The SIS project is set to spread throughout the Middle East including, Saudi Arabia, United Arab Emirates, Kuwait and Egypt. HP has partnered with many other retailers to launch future SIS in the region.