Always wish you could touch up your holiday snaps or look amazingly slim in your best friend’s wedding photos? Well now you can thanks to the new HP Photosmart R927, a digital camera which enables users to make their picture appear slimmer at the touch of a button! The R927 ensures that all your photos from those extra special occasions will look perfect. No bigger than a deck of cards, the camera incorporates a wealth of advanced features including the virtual slimming function.
After taking a picture, users simply select the slimming option from the camera’s ‘Design Gallery’ editing features. The Design Gallery also includes a portfolio of tricks such as 10 different border effects, 12 different filters and four colour effects to help personalise images. It can be used without having to connect to a PC or download any additional software, making the pictures ready for immediate printing.
Gary Tierney, Head of IPG, HP Ireland, said, “The Photosmart R927 uses technology that has a similar effect to that of mirrors in an amusement park. It slims the centre of photos and slightly widens the outside to maintain perspective. The slimming option is just another piece of innovative technology from HP.”
HP Photosmart R927 Digital Camera
• Stainless steel casing
• 8.1MP resolution with 3x optical zoom
• 26mm thin with 3 inch LCD screen
Photos can be printed directly from the camera without having to connect to a PC using Pictbridge Technology or card slots. Sharing photos is just as simple when using HP’s included Photosmart Premier software. This software provides a range of printing options and allows users to upload images to a secure site such as www.pixaco.com 
which friends or family can access in order to view images.
The HP Photosmart R727 Digital can be purchased for €399.99* (SRP) and is available from all HP retailers (www.hp.com/ie/howtobuy).
*Irish recommended manufacturer’s street price including VAT. Prices may vary from country to country.
- Ends -
For further information please contact:
Gillian Reith / Paula Mullin
Drury Communications
01 2605000
086 869 6210 / 085 141 6179
greith@drurycom.com / pmullin@drurycom.com
About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended April 30, 2006, HP revenue totaled $88.9 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.