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Illuminating technology – for art’s sake!

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Overview

  1. »Technology opens new doors and opportunities
  2. »Diverse solutions to meet varying needs
  3. »Introducing HP’s new Graphic Arts solutions
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A blank canvas – the symbol for endless possibilities to artists all over the world. For graphic artists in the 21st century, these possibilities are being greatly enhanced with innovative technologies re-defining the blank canvas, creating new avenues to express a creative thought and bring it to life with more vibrancy, color and clarity than ever before.



Leveraging its strong heritage in graphic arts and printing solutions, HP has recently expanded its unrivalled portfolio of imaging and printing solutions to help graphic artists fully capture the opportunities of the digital age. The range is focused on assisting graphics professionals realise their creative ideas and deliver an original edge that sets them apart in the industry and helps grow their business.

The new product range was unveiled to Asia-Pacific and Japan customers and media at the Graphics Odyssey 06 in Bangkok in September. The event showcased the range of new graphic arts products and applications used by HP technologies for maximum creative impact, from a Harley-Davidson wrapped in HP-printed materials to true-to-life reproductions of the valuable artworks of Japan’s ancient Kyoto temples.





Technology opens new doors and opportunities

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The progression from the analog to the digital age has ushered in a bevy of new processes, materials and mediums for graphic artists to use. HP’s innovative product range is part of this evolution, helping customers in marketing, publishing, commercial and industrial printing industries embrace these new technologies to develop and expand their portfolios.



“HP leads the industry in developing printing and imaging solutions our customers need to stay competitive, switch on their creative uniqueness and establish a digital difference. We create solutions our customers need, open new doors and show then new ways to grow their business and impress their customers,” said Christopher Morgan, Senior Vice President Imaging and Printing Group, HP Asia Pte Ltd.



From design to final production, HP understands the difference that fast, versatile, high-quality, non-traditional, fully customisable, on-demand and short-run prints can have on opening doors in the industry, for the smallest to largest businesses.



For Singapore-based ASP Print Consultus for example, the use of HP graphic arts technology has enabled them to expand and reposition their business – from developing photo prints, to now printing personalised photo books, short runs of brochures, invitations and name cards. Following the investment in the HP Indigo press 5000, ASP Print Consultus were able to quickly and smoothly start up a new business line which has continued to grow steadily. In the first four months alone, output grew by more than 60 percent. Companies and advertising agencies are also now turning to ASP Print Consultus for short-run, high-quality collateral which are not viable on offset printing.



“We had very high expectations when it came to quality and color accuracy, and we find the HP Indigo press 5000 delivers a realistic photo-like quality which toner-based machines cannot achieve. It’s a breeze to work with the HP Indigo press 5000 and it’s so easy to attract customers,” said Peter Chew, Marketing Director, ASP Print Consultus.






Diverse solutions to meet varying needs

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HP’s graphic arts portfolio has been designed to meet the nuances and requirements of all players in the industry – from photographers and design agencies to printing service providers.



Helping guide this understanding has been HP’s many industry alliances, fostered over the years to ensure its solutions remain ahead of the graphic arts professionals needs, guiding the evolution of the industry.



The basic principle is to continually deliver best-in-class printers, designed to provide the diversity and unerring quality that meets the full range of printing needs – from photos and billboards to building wraps – and printing on a wide variety of substrates.



Take international photographic artist Frank Le Petit for example. When it came to creating his latest photographic installation, ‘Aerofoto’ (the first in Asia), Frank defied conventions of traditional photography and chose the HP Designjet 130nr printer to deliver accurate, consistent and true-to-life colors for his photographic sequence on a roll or fabric.



“The HP Designjet 130nr is a fantastic printer that offers me new possibilities in photographic art installations. It is also an amazing tool that helps me gain more control over the whole creative process and gets me the exact results that I desire,” said Frank Le Petit, Photographic Artist, parisydneytokyo.



At the other end of the spectrum, when Thailand display production house Q-Advertising needed to transform some of Bangkok’s most prominent buildings with gigantic building wraps for Kashikorn Bank, it utilized HP Scitex Industrial wide format printers to pull off this massive campaign.



“We knew it would not be an easy task to take, but our investment in the HP Scitex industrial wide format printers gave us the confidence to be ambitious and innovative in fulfilling our customers’ objectives,” said Churaiporn Uthaisang, co-founder of Q-Advertising.



“We came to recognize that HP delivered the speed, high quality and resolution that customers expected of their display advertisements. The professional attitude and prompt response time in the support network has provided us with the confidence and reassurance in the investments we made. No other partner can match this level of service,” he added.



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There is no doubt that technology such as this is having a profound influence on the industry. The enhanced quality, new processes and mediums provided by the technology are clearly creating new opportunities for graphic artists to push boundaries with unique, beautiful and provocative works. HP has a strong commitment to matching the creativity of its graphic arts customers with the best possible tools, enabling them to exploit their talent and inspire the community and customers in new and exciting ways.






Introducing HP’s new Graphic Arts solutions

Some of the innovative new range of products for graphic artists include:



HP Designjet Z2100 and Z3100 Printers - provides professionals in the photographic, graphic design, prepress, proofing and digital fine arts industry with the ability to print optimum, quality and sellable prints for accurate proofs and the highest quality portfolios.



HP Designjet 10000s Printer series - produces 104-inch wide prints which are weather proof, durable and resist fading for up to three years.



Photosmart Pro B9180 - delivers precise color for gallery quality, durable photos and prints on a variety of media up to a B+ size for professional and advanced amateur photographers, creative and graphics professionals.



Photosmart Pro B8330 - provides graphics professionals, small office/home office users with 4800 x 11200 optimised dpi print resolution for rich and realistic photographs.



HP Indigo press ws4500 - prints labels for medical, pharmaceutical, food and beverage industries, as well as small businesses who require high-quality labels. This digital press offers short-run printing and handles spot-colors on a broad range of substrates.



HP Scitex X2 Printhead technology - increases the productivity, quality and reliability of the next generation of Scitex products. Designed to leverage UV-curable inks, the revolutionary HP Scitex X2 delivers the high ink flows needed for high-speed printing with outstanding print quality from every drop.



The HP Scitex TJ8500 - provides a high-speed, super-wide format digital press that prints on a variety of substrates from solid surfaces – such as doors and tables – to building wraps, bus shelters, billboards, floor and wind graphics and even pop-up displays and posters.