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| At Mammoth Media, near Boston, getting last-minute printing requests following a major sports team's win has practically become an annual event. Several times in the past few years, Boston-based sports teams have won top national titles, prompting a victory rally in the state capital – and the need to provide a celebratory backdrop. In 2004 and in 2007, the Boston Red Sox won the Baseball World Series. Last year (2008) the Boston Celtics took home the NBA Championship, the top basketball title in the US. And each time, fans came together in front of the State House to cheer – in front of a giant banner printed by Mammoth Media. For the Celtics rally, Mammoth Media used its HP Scitex XL1500 Printer to produce the giant banner in record time. From start to finish, the team got everything done with perfect timing. “It took just 1.5 hours to print, using our HP Scitex XL1500 Printer,” says Rowell. The finished banner was then driven the 20 minutes to Boston, where it was seen by more than one million fans at the rally and millions more on national TV. Wrapping buses Mammoth Media’s HP Scitex XL1500 Printer is constantly used for tight-turnaround jobs, meeting demands even beyond those of the sports victory rallies. Recently, the high-speed printing system was used to produce 4645 m2 (50,000 ft2) of artwork on pressure-sensitive vinyl for a bus-covering campaign for a major phone services company. The advertising agency handling the phone company account came to Mammoth Media with “a ridiculous turnaround time. They needed 30 full bus wraps installed in two weeks,” recalls Rowell. “We printed the whole thing in seven production days, working two shifts, all on the HP Scitex XL1500 Printer. The multi-roll option made the machine perfect for the job.” The HP Scitex XL1500 Printer excels at complicated jobs. “There were 24 panels per bus, for a total of 720 panels, and that was divided by five different creatives. The HP Scitex XL1500 Printer allows us to put tags on the tiles in the information line, so it made it easier to collate the panels and coordinate the whole job.” New horizons According to Rowell, giant jobs with tight turnaround times are becoming the rule. To keep up with changing market demands, Mammoth Media has adjusted its offering, turning mostly to HP to provide new capabilities. “As billboards became a commodity, we looked for other profit opportunities, which brought us into the transit and POP market,” explains Rowell. Over the past few years, as HP has invested in large-format companies and technologies, Mammoth Media has gained the confidence to move forward along with HP. “HP can invest and deliver printers that really work. (…) We are producing small to medium-run POP jobs now and we want to go to large-run jobs, and we are looking to HP to bring us the equipment," says Rowell. To read the full story, please click here. |