HP, Barry Humphries and Dame Edna Everage join forces for online art project

From January 2008 and as part of its global ‘What do you have to say’¹ campaign, HP customers will be able to go online, choose between artwork by Barry Humphries or Dame Edna, and put their own stamp on it, for free.

 

Increasingly consumers are looking for ways to express their individuality, but often need inspiration. In the digital world and through collaborations like this, HP is giving everyone the chance to combine the talents of others with their own, to create something unique, which they know will fit perfectly with their surroundings.  

 

Visitors to the site will be able to customise two pieces of art, one by Barry Humphries and one by Dame Edna Everage. They can express their own personality and creativity to the artwork by adding different borders, sparkling or glitter effects or even applying special effects to the whole piece.  The bespoke piece of art can then be printed and displayed at the creator’s home.

 

“I was very excited to be asked to be part of this since as well as being a comedian I’m also an exhibiting artist” said Barry Humphries, Artist and Creator of Dame Edna Everage. “I love audience participation in my shows and in the world of creative art I fully support any opportunity to get people involved and to inspire them to find their own creative ability.”

 

Please go to www.hp.com/uk/barryhumphries to register your interest and find out more information on Barry's involvement in HP's 'What Do You Have To Say' campaign

 

For further information, images, or interview requests, please call the editorial contacts listed.

 

About HP

 

HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $104.3 billion for the four fiscal quarters ended Oct. 31, 2007. More information about HP (NYSE: HPQ) is available at www.hp.com.

 

⁽¹⁾ ‘What do you have to say’ is HP’s global intergrated marketing campaign. The campaign was launched in August 2007 by Gwen Stefani with the aim of promoting consumer engagement and interaction with the HP brand by giving them the tools to express themselves through creating, mashing, managing, sharing and publishing their digital content online in ways that couldn’t be done before.