Lights, Camera, Blog… HP blogging comes to Cannes. Click here 
to get a behind-the-scenes glimpse of how HP technology is enabling the 60th festival.
The Cannes Film Festival is turning sixty and HP is hanging out the banners! All eyes will be on Cannes from 16-27 May as the world's filmmakers compete for the famous "Palme d'Or" and celebrities arrive en masse to "see and be seen".
HP has been the Official Sponsor and "Digital Entertainment & Graphic Arts" Partner of the Cannes Film Festival for the last three years, demonstrating commitment and passion for digital entertainment and the movie industry. Cannes is the perfect place to showcase how HP’s extensive portfolio of digital imaging, printing, mobility and entertainment solutions are changing the way movies are made and enjoyed, whether it is to create Oscar Award-winning animated films or digitise the world's classic motion pictures. As a key technology enabler in the film and digital entertainment industries, HP inspires and empowers efficient and effective cinematic expression for creators and delivers new, meaningful ways for consumers to access and enjoy film.
For the 60th edition of the Cannes Film Festival, HP will produce the iconic banners decorating the Palais des Festival, the 60th Anniversary Photo Exhibition and the new official Festival web site. HP is proud to power this celebration of 60 years of history and to help take the Cannes Film Festival forward into the future.
The Cannes Film Festival is all about pictures, and not just the moving kind. HP will celebrate the majesty of Cannes with beautiful still images across the city.
HP’s revolutionary new digital printing technologies are capturing the spirit of the Festival and proving that digital is no longer just for holiday snaps. The stunning 60th Anniversary Photo Exhibition shows why it is becoming the technology of choice for the most glamorous images in the world. HP’s exhibition turns the city into a series of outdoor galleries with photos in different parts of the city - all leading out like spokes from the Palais des Festivals.
Throughout the festival, roving photographers with HP cameras and mobile printers will be on hand to capture the glitz and glamour of Cannes, from movies stars to festival goers.
HP's most comprehensive digital graphic arts portfolio for printing everything from color postcards to large, outdoor banners will transform the city of Cannes for the 60th edition of its international Film Festival.
HP Designjet large-format printers will produce the iconic Cannes posters. And HP Scitex ultra-wide-format printers will create vast banners that wrap around entire buildings – like the one that graces the red-carpeted entrance to Le Palais des Festivals.
HP Scitex technology will also be used to print ultra-larger format photos on three large windows separating the sidewalk from the arrivals hall in the central railway station in Cannes. Each window is 17 square metres (7m wide x 2,40m high). The photos will be printed on special perforated material that lets light pass through it.
HP and DreamWorks have been revolutionising the animation industry since 2001 when the two companies collaborated on the animated feature, Shrek. Animators can now render features like hair, skin, clothes and water ever more realistically. The two companies have also invented Halo, a lifelike system of room-sized video for collaborating around the world.
Dreamworks and HP are screening their latest co-production at Cannes – Shrek the Third. While the creators of Shrek identified the perfect shade of green for their ogre's skin tone, HP found a way to keep it that way: HP DreamColour Technologies.
Imagine an entire system – including printers, PCs and monitors – in which colour matches the original. Thanks to HP’s DreamColour Technologies, Shrek’s emerald complexion is always the same – from the artist's painting to the computer monitor, printed proofs and the big screen.
This colour matching technology is also available to graphic artists and professional photographers. Printers or presses featuring HP DreamColour Technologies ensure that the colour of the original artwork is the colour that was intended from first print to last. HP DreamColour Technology is already being used in the new Designjet Z series printers, the HP Indigo press 5000, the HP Indigo press 4500 and the HP Photosmart Pro B9180 Photo Printer.
In the future, HP intends to make this technological breakthrough available to everyone by enabling more and more of its products with DreamColour technology.
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