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Technology is changing how we make and watch movies. That is one of the reasons why HP is the Digital Imaging and Graphic Arts Partner to the Cannes Film Festival. HP's sponsorship of the Cannes Film Festival for the second year in a row represents another milestone in its contribution to the state of the cinematic art. HP also supports the Sundance Film Festival and the year-round efforts of the Sundance Institute to discover and encourage independent filmmakers and their audiences. Many of the world’s most influential film directors and producers are gathering May 17-28 on the shores of the Mediterranean at Cannes. What better place for HP to showcase technologies that are transforming the way people make and watch movies – from the big screen to the home screen to the mobile screen?
HP Pavilion dv8000 Series Entertainment Notebook
Every step taken to create, manage and distribute entertainment is shifting: a process that was labour-intensive, physical and analog is becoming digital, mobile, and personalized. The change is happening across the whole industry — music, television, advertising and, of course, movies. With the HP Digital Media platform, studios can create content once and reuse it many times in any standard or format. A film can be stored as a high-quality digital master and quickly converted for secure transmission via wireless, cable, satellite, DSL or the Web. Ultimately, studios will have immediate access to vast collections now stored in physical form, in archives. For customers, that means making any movie available at any time and place. It means instant access to the next blockbuster. It's been a long time since movies were only available in theatres. Today, movies can be viewed via cable on a HP high-definition TV or compressed into digital files and delivered via the Web to the HP Media Centre PC, controlled by a wireless keyboard, mouse and remote. HP Ultra BrightView technology puts the cinema experience in your lap – at least if you have an HP Pavilion dv8000 Series Entertainment Notebook on your knees. The viewing experience is similar to that of a plasma display. In the future – really just around the corner – consumers will have almost unlimited options. HP and partner Entone Technologies, which specializes in personal television services, recently established the world's highest-performing video on demand (VOD) server platform (throughput of more than 100 Gigabytes per second). The record-breaking achievement moves consumers farther down the road toward having everything on demand.
Not since the golden days of Disney have animated feature films been so popular - and profitable. But there is a big difference. Today, to tell a good story, you need the right technology. With each DreamWorks animated feature, HP workstations bring more power to the artists' desktop. Since their first work together in 2001 on the movie "Shrek," HP and DreamWorks have collaborated on technology innovations that are revolutionizing the industry. DreamWorks Animation's next release, "Over the Hedge" has been invited to this year's Cannes Film Festival. The movie follows what happens to a group of woodland animals (Bruce Willis, Gary Shandling, Steve Carrell, Wanda Sykes, William Shatner, Avril Lavigne and Nick Nolte are some of the voice talents.) when a suburban housing development encroaches on their home in the forest. It gently pokes fun at humans and our way of life. DreamWorks Animation’s longstanding relationship with HP, the studio’s preferred technology provider, made it possible to meet the massive computing demands of its latest film. HP servers, powered by AMD dual-core processors, delivered more than 15 million hours of computer time to turn digital information into full-fledged images of fur and foliage, not to mention water, fire, and an explosion of artificial nacho cheese flavoring. HP, the acknowledged world leader in home and office printing, is exploring the potential to digitise all types of publishing – personalised direct mail pieces, fine art reproduction, point-of-sale posters and even super-wide billboards. At Cannes, HP is creating a real-world panorama of print communications throughout the film festival. As the official provider of graphic arts at this year’s event, HP will print and produce much of the festival’s programs, posters and signs on its Indigo, Designjet and Scitex printers. Using its Indigo technology, HP will produce a personalised book for every judge and star at Cannes. The technology is based on Liquid Electrophotography (or LEP), combining digital laser imaging, ultra-small ink particles and a liquid transport system to produce prints comparable to offset quality. Because it is digital, the system can do short-run printing more cost-effectively than offset presses, even personalizing each document. HP Design jet large-format printers will produce the iconic Cannes posters. And HP Scitex super-wide-format printers will create vast banners including the one that graces the red-carpeted entrance to Le Palais des Festivals. Throughout the festival, roving photographers with HP cameras and mobile printers will be on hand to capture the glitz and glamour of Cannes, from movies stars to regular festival goers. In addition, HP is collaborating with another Cannes Film Festival partner - Chopard jewellers - to create a daily photo gallery of movies stars wearing stunning jewelry from the Chopard collection. HP's involvement with Cannes is intended to support the creative spirit and provide technology tools for everyday consumers and filmmakers. |
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